M ore and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
By far the greatest consumer and producer of video on campus is the athletics department. While broadcast TV networks produce much of the material fans watch from home, on-campus video teams work feverishly behind the scenes to generate compelling and educational content for a variety of sports use cases.
How are athletic departments and college teams using video?
Enhancing the in-game experience: Video production teams generate captivating video that can be displayed on huge stadium screens and accessed from fans’ smartphones while they’re in the stands. To help keep fans engaged between games, video teams create content that sports teams can post to social media and custom mobile apps. No matter the ultimate destination, much of that content is produced in high definition (HD) and ultra-high definition (UHD) to maximize its visual impact.
Offering immersive video: The NCAA, TV broadcasters, and athletic departments are also exploring virtual reality (VR) and 360-degree video to transport fans from the couch to the center of the action. Enabling people to purchase a virtual seat courtside or on the 50-yard line could present new revenue opportunities while helping boost excitement among fans. The NCAA has already offered VR experiences for the men’s basketball Final Four championship in 2016 and 2017.
Improving scouting and training: For decades, coaches have used film and video tape to find prospective recruits, study other teams, and evaluate their own teams’ performance. Today, that workflow is digital. After video is captured on digital cameras, video production teams rapidly edit content and then distribute clips to coaches and players, who view them on everything from tablets to large HD displays.
Remonetizing older content: Sports video can continue to deliver value for years. Video teams can incorporate clips from previous seasons as they create content geared for the in-game experience, advertising, training, or revenue-generating applications. If video teams can also digitize older, archived film and video tape, they can further expand the opportunities for remonetizing content.
What do you need to succeed?
Your on-campus video production team needs a robust, scalable storage solution to support these and other emerging sports video use cases. You need storage systems with the performance to ingest multi-camera content, provide rapid access to large, high-resolution files, and play out media in real time.
You also need the scalability to accommodate a growing number of projects with increasingly large file sizes. In addition to scalable production systems, you need scalable archives that will let you preserve a rapidly rising volume of completed projects while still enabling rapid access to that material for future use.
Sports video workflows also require storage solutions that can facilitate collaboration. Your video team members must be able to access content quickly and easily, whether files were recently ingested into a production system or stored years ago in a tape archive.
And while some athletic departments might have respectable budgets for video, all will want to contain costs. You need a storage solution that will help you deliver compelling content for sports teams—and all other departments you support—cost-effectively.
Huddle up: It’s time to develop your new storage game plan
Whether you’re building a new on-campus video production team or expanding to accommodate rising demand, the time is right to explore your storage options. Read more about key use cases and their implications for storage requirements by downloading the guide, “Deliver compelling video for university athletics and more.”
To learn about Quantum storage solutions for sports video production, visit: www.stornext.com/solutions/sports-production/.
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