London, UK – August 2017
Trams Ltd, one of the largest B2B Apple Authorised Resellers in the UK, and the leading Quantum
StorNext storage integrator in EMEA , has reached agreement with the Directors of NMR
Consultancy Ltd, to acquire the media technology solutions specialist, for an undisclosed fee.
The acquisition provides Trams and its clients with industry leading experts in broadcast,
post-production, Media Asset Management (MAM), workflow automation and cloud technologies.
NMR will benefit from Trams’ greater scale, strong financial base, market penetration, best of
breed storage consultants, bespoke Cloud Mac Management and its blue ribbon client base across
M&E, Corporate and Education sectors.
Working collaboratively, the sales and technical teams in both organisations will be able to
provide clients with innovative value-added professional services, such as custom software
development and advanced technology solutions, from Apple Mac Management in the cloud, to
emerging Machine Learning and Computer Vision technologies for Media Asset Management and
For NMR’s clients, suppliers, staff and Directors, including CEO Neil Anderson, CTO Alex Jennings
and COO Alex Buchanan, it will be business as usual, with the team reporting to Trams Directors,
CEO Warren Peel and CFO Alex Page. NMR’s founder Jason Thomson, will leave the business with
From 1st August NMR Consultancy Ltd will become a wholly owned subsidiary of Trams Ltd,
operating from its current location near Kings Cross, Central London.
Commenting on the acquisition, NMR’s CEO, Neil Anderson revealed “We’ve been in a Joint
Venture with Trams for the last year or two, working on Media Asset Management opportunities
together, plus Warren and I have known each other for years. We realised there were a lot of
synergies between both our companies, with very little overlap, so when the opportunity to
become part of Trams came up, it immediately felt like the right strategy, especially as we’re
looking to invest further in our US operations, continue product development of the ITV Phoenix
Campaign Management system and complete our EU funded Machine Learning based ReCAP project , by next summer.”
Warren Peel, CEO of Trams simply said “Like Victor Kiam once said – and to paraphrase – I love NMR
so much I bought the company . In all seriousness, this is a great result for both organisations. We
now possess the combined ability to be able to deliver off the shelf and bespoke IT solutions ,
with a particular emphasis on media & storage workflows and content management, to a wide
range of our existing & new customers alike. Trams has an unbridled desire to expand into new
markets both in the UK and in the US, and with this acquisition we are absolutely well positioned
to achieve those goals . We are incredibly excited to be welcoming the NMR team to the Trams
family, and extending the success of both companies. I’ve heard other companies in our sector say
they are “magical” ? Well, to coin another phrase – “you ain’t seen nothin’ yet ”
Delivering innovative IT Solutions since 1990, Trams is winner of the Quantum Stornext VAR of the
Year Award for 2012, 2013, 2014, 2015, 2016 and now 2017. Based in Central London, but
operating throughout EMEA, Trams is a leading business-to-business IT systems and services
provider, with experienced specialist consultants in Storage & Creative Workflows, New Media,
Commercial IT, and Education. Our service delivery spans consultancy through to hardware and
software provision, installation, configuration, and post-sales support and maintenance.
Trams maintains accreditations with over 50 leading vendors which include our long standing
accreditation as an Apple Authorised Reseller and Apple Service Provider, Quantum Platinum
Partner, Elements.tv UK Partner, JamfPro Gold Partner & Integrator, and Xerox Managed Print
Our clients include broadcasters such as BBC, SKY, Warner Bros, Discovery, AMC and Turner
Broadcasting; Publishers such as Time Inc, the FT & Future Publishing; Global Advertising and
Marketing Agencies such as WPP Group & Publicis and Global Corporates such as Deloitte, Atos,
Dyson and many more.
Founded in 1992, New Media Research (NMR) is a London based, media technology solutions
provider, working on projects globally.
Solid and demonstrable experience and a unique knowledge base has earned them industry wide
acclaim and recognition for delivering innovative solutions for customers in multiple sectors,
including ITV’s Phoenix Project, shortlisted for an IBC 2017 Innovation Award
NMR develop and deploy bespoke and integrated solutions for Media Asset Management (MAM),
intelligent tiered storage and workflow automation, post-production, multi-channel ingest &
playout, and content delivery systems. Our solutions enable teams to create, collaborate, control
and deliver video content to their audiences.
Successful projects include those for national and international broadcasters, global advertising
agencies, major investment banks and post-production departments of some of the world’s most
Our clients include broadcasters such as ITV and Viacom, publishers such as The Guardian, The
Daily Telegraph, The Economist and Global Corporations such as Deutsche Bank, Citigroup, PwC,
EDF Energy, UBS, Schroders, Nomura and BT.
For more information about NMR, please visit www.nmr.com
Press contact: Neil Anderson, CEO, NMR – 020 7255 2700