Quantum NOW Program has Potential to Double Partner Gross Profits for New Accounts
SAN JOSE, Calif., Oct. 16, 2017 /PRNewswire/ — Quantum Corp. (NYSE: QTM) today introduced the new Quantum NOW program in North America, which is designed to empower IT data center channel partners frustrated with storage options available in the wake of industry consolidation. Quantum NOW provides partners with margin enhancements, expanded value-added service options designed to drive incremental revenue, and more extensive marketing support and lead generation capabilities.
To help launch the Quantum NOW program Quantum is conducting a series of regional partner events – Quantum Elevate (see below for dates, locations and registration information). At these events, IT data center storage resellers can learn more about the NOW program and talk directly to Quantum sales, channel and executive management. Quantum and technology partners such as Commvault will also show how attendees can differentiate their solutions portfolio and address evolving customer storage needs in key areas:
- employing best practices for using flash
- managing unstructured data in scale-out NAS environments
- protecting and managing converged and hyperconverged solutions
- using artificial intelligence.
The Quantum NOW program offers special incentives which can double the gross margin for channel partners when they add a new customer, compensating them for the extra time it takes to nurture new customer relationships. In contrast to typical industry incentives, the NOW program can be worth thousands of dollars, rather than hundreds, and is paid directly to sales representatives on top of the margin they make on Quantum products.
Expanded Service Offerings
The new program allows partners to provide installation services across a broad portfolio of Quantum products, opening a new revenue stream for resellers and simplifying the engagement for customers wishing to work directly with their partners from purchase through installation. The company will also continue to invest more in partners with ongoing training, account targeting programs and lead generation, as well as 1:1 support from Quantum channel managers.
More Extensive Lead Generation Support
Quantum’s marketing concierge services enable partners to utilize their Quantum marketing development fund dollars to work with third-party agencies to drive customer appointments via integrated co-brandable campaigns that include email, social media, direct mail, online advertising and telemarketing services.
Quantum channel sales development representatives are also available to help build attendance at end user events and reach installed base customers to communicate upgrade and technology refresh opportunities.
Attend Elevate to Learn More
Visit http://quantummktg.com/Events/2017/ElevateTour/invite.html to learn more about the North American Elevate tour and register to attend in the following cities:
- October 17, Frisco, TX
- October 25, National Harbor, MD
- October 26, Rosemont, IL
- November 9, San Jose, CA
- November 14, Costa Mesa, CA
- November 16, New York, NY
Mike Ballem, Regional Sales Manager, Open Storage Solutions
“With recent storage industry consolidation it is good to know Quantum is there to offer alternative cutting-edge solutions that span a wide array of verticals. Quantum is a channel-focused company with a full portfolio of data protection, archive and scale-out storage solutions that provides differentiation through innovative technology that partners can use to grow their business.”
Andy Brinck, Vice President, Channel Sales – Americas, Quantum
“Cultivating new accounts usually takes more time than servicing existing accounts. The Quantum NOW program addresses this challenge with a fresh approach for our data center channel partners that makes it rewarding to develop new accounts. The new program is designed to help resellers add new customers while supporting current business and providing an ongoing pool of leads. In addition, recognizing the increased demand from partners who not only market themselves but also offer professional services as part of their brand, Quantum NOW enables partners to install our products and thereby develop a more service-oriented relationship with their customers.”
Quantum is a leading expert in scale-out tiered storage, archive and data protection, providing solutions for capturing, sharing, managing and preserving digital assets over the entire data lifecycle. From small businesses to major enterprises, more than 100,000 customers have trusted Quantum to address their most demanding data workflow challenges. Quantum’s end-to-end, tiered storage foundation enables customers to maximize the value of their data by making it accessible whenever and wherever needed, retaining it indefinitely and reducing total cost and complexity. See how at www.quantum.com/customerstories.
Quantum and the Quantum logo are registered trademarks of Quantum Corporation and its affiliates in the United States and/or other countries. All other trademarks are the property of their respective owners.
“Safe Harbor” Statement: This press release contains “forward-looking” statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Quantum advises caution in reliance on forward-looking statements. Forward-looking statements include, without limitation, benefits from the Quantum NOW program, including partner benefits such as margin enhancements, expanded value-added service options, and more extensive marketing support and lead generation capabilities. . All forward-looking statements are based on information available to Quantum on the date hereof. These statements involve known and unknown risks, uncertainties and other factors that may cause Quantum’s actual results to differ materially from those implied by the forward-looking statement, including unexpected changes in the Company’s business. More detailed information about these risk factors, and additional risk factors, are set forth in Quantum’s periodic filings with the Securities and Exchange Commission, including, but not limited to, those risks and uncertainties listed in the section entitled “Risk Factors,” in Quantum’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on August 9, 2017 Quantum expressly disclaims any obligation to update or alter its forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
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SOURCE Quantum Corp.
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